Conveying why your team, brand, products, or services are superior to the other options available in the market—in the most compelling way, at every "micro-moment" that a prospective buyer could consider you VS the world—is a key reason why you need to implement and maximize the endless list of benefits that the Local Celebrity System™ offers.
Otherwise, you're not showcasing why you're more unique, different, or better than the other options available and will fail miserably at proving that "what you claim about your company" is indeed true and something you view as a priority.
So, if you don’t want to be viewed as 'emotionally irresponsible' through the eyes, ears, and heart of your ideal customers and clients, you must start expressing how you lead and sell from the heart at your company in a consistent and systematic way!
When you make the simple choice to be more high-touch with your messaging and marketing, you’re guaranteed to “hit the mark” and build the most trust possible with a current ‘raving fan’ and future referral of a lifetime.
This is especially true when you answer these 9 questions with your content distribution system.
Authenticity: Is this business for real?
Believability: Are they telling me the truth?
Credibility: Are they knowledgeable and competent?
Feasibility Of Relationship: Are they appropriate for me?
Custom Solutions: Are they listening or just “peddling”?
Safety: Overall, can they be relied on?
Comfort: Do I understand enough about what they’re going to do for me?
Superiority: Am I making the best choice versus other choices?
Value: Am I paying a fair price?
An important point to remember is that these "mental markers" are not isolated; they are closely related, working synergistically.